“As a way to tell the distinctive story of MICA’s creative ecosystem, we teamed with the internationally renowned design firm karlssonwilker to do something different in a way that truly captured the heartbeat of our community. Working with students in the course Interactive Spaces, karlssonwilker devised the idea of tracking a variety of data—from sound to motion to mood—using stationary and pop-up interactive sensor stations located throughout MICA’s campus. These student-created and run stations captured moments of activity, rest, and transition over the course of two weeks. The stations produced a constant flow of information that was processed and rendered in real time to create a visual narrative of our community. The result was 68,000 composite renderings that each capture a single moment in time on our campus. The covers of our undergraduate viewbooks are made up of one of these images—and because the cover of each book we produced uses a different image, the one you hold right now is one-of-a-kind. It is a glimpse into MICA unique only to you.”

MICA Viewbook, 2019

images courtsy of karlssonwilker

Art Direction & Design:

karlssonwilker

Backend Coding:

Adam Bachman

Collaborators:

Serah Choi, Yeri Choi, Sean Dong, Miri Kim, Dione Lee, James Marshall, Laurain Park, Cheng Qin, Jess Sanders, Heerim Shin, Vivek Thakker, Peter Turnbull, Blythe Thea Williams, and Gary Zhang.

Adobe Create Team:

Executive Creative Director: Dan Cowles, Adobe

Associate creative director: Erik Espera, Adobe

Senior producer: Kristi Highum

Cinematographers: Dave Brown, Matt Boyd

Sound: Brian Buckley, Dwayne Dell

Editor: Julie Caskey

Press:

DesignBoom, 2020

AIGA 50 Books 50 Covers, 2019